Marassi Galleria Partners with AZADEA Group to Open 25 International Retail Concepts

Manama, Bahrain: Eagle Hills Diyar, the pioneering developer behind the iconic Marassi Al Bahrain urban development project, has announced a landmark partnership with AZADEA Group, a premier lifestyle retail company. The collaboration will see the Marassi Galleria Mall significantly expand its brand portfolio with the latest and newest entertainment, dining, and fashion concepts.

Spread across three expansive levels totalling 16,000 sqm, Marassi Galleria is set to host 25 world-class formats under the AZADEA Group umbrella. These celebrated brands include Zara, Massimo Dutti, Pull & Bear, Stradivarius, Bershka, OYSHO, Lefties, Zara Home, Mango, Boggi Milano, Punt Roma, Salsa, Intimissimi, Calzedonia, KIKO Milano, Virgin Megastore, Decathlon, PAUL, and The Butcher Shop & Grill.

Adding to the unique appeal of Marassi Galleria, several new brands from AZADEA’s diverse portfolio will also make their debut in the Kingdom’s retail landscape. These newcomers are the popular Danish variety store Flying Tiger Copenhagen, the European fashion powerhouse Reserved, the Italian homewear brand Tezenis, and the renowned German footwear destination Deichmann. For those seeking a taste of something special, they can select New Shanghai, a modern yet authentic culinary experience inspired by traditional Shanghainese cuisine with a contemporary twist. Meanwhile, Venchi, renowned for its exquisite Italian chocolates and gelato, will offer a delectable indulgence amidst the vibrant retail setting.

Following the partnership agreement, Dr. Maher Al Shaer, Managing Director of Eagle Hills Diyar commented, “Thanks to our agreement with AZADEA Group, we are now able to host many of the world’s most popular retailers and brands at Marassi Galleria. We are very excited to formally open the mall in early 2024 and welcome shoppers to the Kingdom’s number-one retail destination for residents and visitors alike.”

Mr. Hayssam Youssef, Director of Marassi Al Bahrain said, “We are delighted to have agreed on a partnership with AZADEA Group, one of the region’s leading retail companies, and operator of more than 40 international brand names and franchises.

As a result of the partnership, visitors to Marassi Galleria will be able to explore premium fashion and lifestyle brands from around the world.”

Expressing his enthusiasm for this venture, Mr. Walid Chahine, Chief Operating Officer at AZADEA Group said: "We are thrilled to be part of this new project in Marassi Al Bahrain, which will certainly be a new retail and lifestyle destination. Together, we are committed to delivering differentiated and exciting new retail experiences to our guests and we will keep on bringing the latest international concepts to the country."

With a footprint of more than 700 retail stores across 14 countries, AZADEA Group owns and operates over 40 prominent international brands in fashion and accessories, food and beverage, beauty and cosmetics, home furnishings, and sporting goods. The partnership with Eagle Hills will further reaffirm AZADEA as one of the region’s leading names in lifestyle retail.

Marassi Galleria is scheduled to open its doors in February 2024 and offers 114,000 sqm of gross leasable area. The Mall will be the centrepiece of the Marassi Al Bahrain project and will be home to the 2,400 sqm Marassi Aquarium and Underwater Zoo managed by Emaar Entertainment. Several other family attractions will welcome patrons from Bahrain and beyond to deliver experiences that will offer something for everyone.